Pup Spot App
Pup Spot is an app for the dog community to connect with dog owners, get tips and tricks on how to train their dog, track their dog, buy dog products, and donate to shelters/charities.
Brand Design
UX/UI Design
Interactive Design
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THE PROBLEM
The purpose of this project was to conduct research and propose a concept for a new app. We developed a business model along with the elements, strategy, scope, structure, skeleton, and surface for an app that solves a problem, meets user needs, and exceeds expectations.
THE SOLUTION
Dog owners have to use many different resources to care for and train their dog(s) as there is no all-in-one solution. Our solution was to create an all-in-one app for everything dog-care related, with a variety of fun, useful, and engaging features.
DESIGN PROCESS
The purpose of this project was to conduct research and propose a concept for a new app. We developed a business model along with the elements, strategy, scope, structure, skeleton, and surface for an app that solves a problem, meets user needs, and exceeds expectations.
WHAT USERS WANT
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An app that’s easy to navigate
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An app that makes training their dog easier
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To connect with professional trainers
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To connect with other dog owners
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To find the best products for their dog(s)
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To bond with their dog(s)
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To improve their dog's life heal
WHAT THE COMPANY WANTS
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To provide users with quality dog training
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To ensure ongoing user satisfaction and active engagement with the app and its features
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To attract and retain a substantial user base
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To create a positive brand experience
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To make some profit
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Donations from users to animal shelters and other charitable pet organizations
KEY PARTNERS
Investors
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Professional dog trainers
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Pet organizations/ newsfeeds
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Pet products companies
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CUSTOMERS
First time dog owners
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Dog owners looking to connect with professionals
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Dog owners looking for a digital all-in-one solution for pet care
REVENUE
Subscription service
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Revenue cut from purchases made through the app
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Changing location settings, profile photo, etc.
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Connecting with other users
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Contacting personal trainer for training
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Inviting users and setting up a puppy playdate
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Sharing their dog's progress and pics with other users
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Pet trainingTracking their dog(s) with GPS chip challenges
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Learning about new pet products and finding answers to common pet problems
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Tracking their dog(s) with GPS chip
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Donating to animal shelters and other charitable pet organizations
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Setting up a training schedule and tracking progress
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Setting alarms and reminders for pet care
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Looking through available courses
FUNCTIONS​
FEATURES
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Dog questionnaire (dog breed, age, training experience, address, social media, etc.)
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Log in/Create Account
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GPS tracker map (option to order the tracker)
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Profile page with Instagram link, accomplishments, photos and videos
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Settings page (add co-owner, notifications, add dog, manage subscription)
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Social feed with challenge announcements and user stories and content upload
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User profiles with friends and playdate requests
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Inbox messages (trainer chatbox and messages from users)
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Training schedule, progress, optional and upcoming courses page, clicker sound
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Dog walking tracker and history
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Reminders and alarms
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Explore page with search bar (general dog information)
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Pet newsletter
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Pet product shopping page (search bar with filter and reviews)
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Donation page
BRAND PROMISE
A spot for the pup community to come together.
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An app for the dog community to connect with dog owners,
get tips and tricks on how to train your dog, track your dog,
buy dog products, and donate to shelters/charities.
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Care, Training, and Community
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Quality training programs and trainers
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Bonding activities for you and your pup(s)
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Friendly and helpful Pup Spot Community
USER FLOW CHART
We created a user flow chart help map the flow of the user throughout the app to determine and understand the navigation.
USER RESEARCH
We crafted three personas to define the target audience for the app and illustrate their distinctive characteristics.
JOURNEY MAPS CURRENT STATE
Journey Maps were created to determine each persona's journey throughout the app and the possible obstacles each person may face.
INITIAL SKETCHES
For our initial sketches we identified the key functions of the app and how to organize them in a way thats easy to navigate for users.
MID-FIDELITY SKETCHES
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CHOSEN STYLE TILE
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JOURNEY MAPS OPTIMAL STATE
Optimal journey Maps were created after reflecting on the possible obstacles users could face and correcting them to determine the optimal experience for each persona.
FINAL SURFACE DESIGN
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SURFACE DESIGN WALK-THROUGH
MARKETING VIDEO
OUTCOME
During the beginning of our process, we conducted extensive research on the dog care industry, finding that pet expenditures account for over 90 billion dollars a year in the United States. As a result, we began developing an app encapsulating the many facets of the pet care industry.
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We then began to think about our target audience, which was quite broad due to all the kinds of people who own dogs around the world. So, after all of our research, we settled on Pup Spot: the all-in-one spot for pup care. With Pup Spot, we wanted to communicate that we are a friendly brand here to support dog owners throughout the entire process of owning a pup.
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Although our app has many different features due to the all-in-one aspect, we had to keep in mind simplicity for our users while designing the app. Our app needed to have easy to understand hierarchy, and we needed our iconography to be as clear as possible. Because of this, our app screens went through several iterations using feedback from user testing to ensure that each page was balanced, as well as making sure that the alignment of items made sense to the user.
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Due to the wide range of users targeted, we also made sure to include ample white space so that the users could easily distinguish between different elements within the app. In the end, after all of our prototyping, we finally reached our end goal of creating an easy-to-use, all-in-one dog training app.
DISCLAIMER: Pup Spot is not partnered with Findster, as this company was used as an example of a possible partner for the app.