WanderEats App
WanderEats is an International food delivery app for people traveling who want an easy way to eat healthy foods on their journey.
THE PROBLEM
Travelers often struggle to maintain a healthy and balanced diet while on the move. Limited access to nutritious meals, especially for those with dietary restrictions, makes it challenging to eat well during journeys.
THE SOLUTION
Easy access to nutritious foods that aligns with users dietary preferences. Pre-packaged healthy meals, snacks, and meal kits with delivery and pick-up services tailored to dynamic travel itineraries, The app features customizable meal boxes and detailed nutritional information, empowering travelers to maintain a balanced diet on the go for a nourishing and enjoyable culinary experience throughout their journeys.
UX Research
UX/UI Design
Interactive Design
ROLE & RESPONSIBILIITY
WanderEats emerged from a group research project focused on understanding the challenges people face in maintaining a healthy diet while traveling. Our team conducted extensive research, uncovering the difficulties travelers encounter in finding nutritious and convenient meal options. Based on these insights, I developed WanderEats as my solo project to address these challenges.
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Through research, design thinking, and user testing, WanderEats emerged as a robust solution for travelers seeking nutritious meals. This case study highlights my process, the insights gained, and the ultimate success of the project.The project scope included developing a user-friendly app interface
Design Process
01.
Research and Discovery
User Interviews
Journey Maps
Behavioral Archetypes
Executive Summary
Competitive Analysis
Concept Testing
Feedback
02.
Applied UX Design
Sitemap
User Flows
Initial Design Sketches
Wireframing & Prototyping
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03.
Product Vision
Brand
Moodboard
Style Guide
UI Toolkit
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04.
Prototyping
High Fidelity Prototyping​
Usability Testing
05.
Iteration and Testing
User Feedback
Next Steps & Improvements
“America is one of the least healthy nations in the world. Who doesn't love burgers, our special Starbucks drinks, and indulging in decadent desserts? Most of the food we eat are packed with empty calories that make us crave more instead of consuming nutrient-rich foods that our bodies recognize when we have eaten enough. The benefits of eating whole foods instead of vitamins and supplements is clear, but which foods and how much?
How might we help people get 100% of their daily nutritional needs met through whole foods every day?”
User Interviews
OBJECTIVE
To understand general nutrition challenges people face and uncover insights into how we might help them meet their daily nutritional needs through whole foods.
DISCUSSION GUIDE HIGHLIGHTS
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First-Hand Experience
with Nutrition
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Participants shared their personal experiences with healthy eating. Many defined "real food" or "whole foods" as unprocessed, nutrient-rich foods.
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​The importance of including whole foods in their daily diet was emphasized for better overall health.
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Impact of Nutrition
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Participants recounted specific events that triggered dietary changes, such as health scares, personal health goals, or life events.
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They discussed the impact of their eating habits on their emotional and physical well-being, noting that healthier diets often led to improved energy and mood.
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Influence of Social Circles
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Eating habits were influenced by family and friends, with some participants receiving positive support and others facing negative peer pressure.
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Changes in diet sometimes led to healthier eating habits among family members and close friends.
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Goals & Aspirations
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Participants aimed to improve their eating habits but faced obstacles such as cravings, social influences, and lack of reliable information.
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Many expressed a desire to make lasting dietary changes for better health and well-being.
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Resources & Support
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Participants used a variety of resources, including social media communities, dietary apps, expert advice, and nutritional guides.
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Reliable sources of nutritional information and tools for tracking and managing diet were highly valued.
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Challenges Encountered
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Common challenges included managing cravings, dealing with food allergies or restrictions, and interpreting confusing nutritional labels.
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​Strategies for overcoming these challenges varied, but many participants continued to face difficulties.
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Motivation & Learnings
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Motivations for eating whole foods included better health, increased energy, and the prevention of future health issues.
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Motivations for eating whole foods included better health, increased energy, and the prevention of future health issues.
KEY INSIGHT
During the interviews, a recurrent theme emerged: maintaining a healthy diet while traveling was particularly challenging. This insight led to the development of WanderEats, an app designed to provide easy access to nutritious food options for health-conscious travelers, supporting their dietary preferences and restrictions.
Experience Journey Map
OBJECTIVE
We created a journey map to illustrate the experience & challenges of maintaining a healthy diet while traveling. The journey map was designed to provide a shared understanding of the mindsets, thoughts, and emotions of users as they navigate the challenges of eating well during travel. The focus was on identifying moments of delight, tension, and opportunities to address users' needs and their pain points.
Phases of the Journey
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Research Trip (Planning)
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Packing
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Travel Days
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Adjusting
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Returning
Behavioral Archetypes
OBJECTIVE
The objective was to develop a deep understanding of the diverse needs, desires, and behaviors of consumers within the food industry. By creating two archetypes, we aim to empathize with and better serve these consumers through targeted solutions and improvements.
OUTCOME
Through the creation of the Conscientious Consumer and the Easy Epicurean archetypes, we gained insights into the distinct motivations, preferences, and pain points of two key consumer groups. This understanding Informed the development of strategies and initiatives to enhance transparency, convenience, and satisfaction within the food industry. By addressing the specific needs of each archetype, we aimed to foster a more inclusive and fulfilling food experience for all consumers.
Archetypes Journey Map
OBJECTIVE
The objective was to create a detailed journey map for the two key consumer archetypes, the Conscientious Consumer and the Easy Epicurean, to better understand their experiences, challenges, and needs when trying to eat healthy while traveling.
OUTCOME
By mapping out the travel journey for each archetype, we were able to pinpoint specific stages where interventions can make a significant impact. The insights gained from these journey maps will inform the development of targeted strategies and solutions to enhance transparency, convenience, and satisfaction in the food experiences of travelers, ultimately fostering a more inclusive and fulfilling food experience for all consumers.
Executive Summary
OBJECTIVE
The objective of the executive summary was to address the challenge of maintaining a healthy diet while traveling by outlining the current situation, identifying the tension, and proposing opportunities for improvement.
OUTCOME
The executive summary highlights the importance of food as both sustenance and enjoyment during travel, recognizing the need for travelers to find nourishing options regardless of their setting. By addressing the tension caused by disrupted routines and limited food choices, the summary proposes the development of user-friendly mobile applications and other tools to empower travelers to make informed and satisfying food choices while away from home. This proactive approach aims to alleviate stress, promote well-being, and enhance the overall travel experience for individuals with diverse dietary needs and preferences.
Competitive Analysis
OBJECTIVE
A competitive analysis was done to gain a comprehensive understanding of the current market offerings, gather visual examples of key product features and functionalities, and explore both digital and non-digital experiences to inspire innovative opportunities for new products and services. Additionally, the analysis aims to identify user expectations to better align future developments with market demands.
Concept Testing
OBJECTIVE
The primary objective of the concept testing phase was to evaluate potential solutions for helping people eat healthier while traveling. Each team member developed a unique concept, such as mobile apps and wearable devices, aimed at addressing the challenges travelers face in maintaining a healthy diet. The goal was to gather user feedback on these concepts to understand their effectiveness, appeal, and areas for improvement.
RESEARCH METHODOLOGY
Conducted six end-user interviews to collect qualitative feedback on four concepts
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HealthyAround: An app to locate healthy restaurants.
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WanderEats: An app delivering healthy pre-packaged foods based on travel itineraries.
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FiteBite: A wearable device for scanning nutritional barcodes and translating foreign labels.
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MealPal: An AI-powered mobile app in a chat format with multiple features.
Interviews
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Presented the concepts to participants during structured interview sessions.
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Asked participants to evaluate each concept, providing feedback on features, usability, and potential improvements.
Captured Feedback
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Gathered detailed responses on which concept participants preferred and why.
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Identified the most and least helpful features of each concept.
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Explored potential enhancements and additional functionalities that could make the concepts more appealing and effective.
Insights on User Preferences
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Identified which features resonated most with users
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Recognized common pain points, such as the challenge of making healthy choices in unfamiliar environments and the need for convenience.
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Suggestions for enhancements
CONCEPT STUDY REPORT
The concept testing phase aimed to gather user feedback to:
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Facilitate healthier eating while traveling.
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Avoid allergens or unwanted additives in unknown foods.
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Improve traveler comfort.
KEY FINDINGS
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Exploring New Foods: Users liked the idea of trying healthy yet unfamiliar foods similar to what they enjoy at home.
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Real Menus: Participants preferred interactive, high-quality, and current menus with accessibility options.
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Translating & Scanning (AI): While translating nutritional content was valued, there was skepticism about using AI for health guidance.
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Family vs. Individual Needs: Families prioritized speed and convenience to avoid fast food, whereas individuals focused more on personal health and enjoyment.
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Different Eater Types: Functional eaters valued speed and convenience, while curious eaters were driven by culinary exploration.
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Cooking vs. Dining Out Options: Users wanted flexible options to either order food, pre-order meals, or shop and cook at their lodging.
WanderEats Feedback
Feedback specific to the WanderEats concept
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Loved: Delivery and pick-up service, customizable boxes, nutritional information, detailed cooking guides.
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Wishlist: Premium membership, separate profiles for family members, flexible delivery and cancellation options, enhanced security measures.
Key features that tested successfully
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The delivery and/or pick-up service
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Delivery overview page to look at past orders and upcoming deliveries with the option to edit the box and/or the delivery date and location
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Easy way to build and edit your itinerary for deliveries
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Customizing boxes: the option to order different kinds of boxesready-made meals and snacks and/or meal kits to cook yourself
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Meal kits that come with tools for less equip kitchens
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Meals/snack overviews with nutritional information
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Detailed step-by-step guides for cooking meal-kitsDetailed step-by-step guides for cooking meal-kits
Sitemap
OBJECTIVE
To create a clear, user-friendly structure that enhances navigation and overall user experience. To ensure all key features like meal planning, order management, and nutritional information are easily accessible, supporting comprehensive coverage and scalability for future enhancements.
INITIAL SITEMAP:
IMPROVEMENTS
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Simplify
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'My Cart' should have its own page
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Delivery overview added to 'My Boxes'
REVISED SITEMAP:
User Flows
OBJECTIVE
User Flow Charts were done to map out the critical tasks of "creating an account" and "ordering a box" focusing solely on the user's journey. Each flow should represent different potential user scenarios, emphasizing significant tasks and decisions without getting bogged down by minor sub-processes or variations. This ensures that the user's experience is intuitive and efficient, aligning the app's functionality with their needs.
OUTCOME
Separating "main pages" from "actions" is a good approach, but some actions might be better categorized as secondary pages. For instance, it's unclear if "countries WanderEats delivers" is a page or an action in Flow 1. Including "no" options for decisions would clarify user choices. By framing each user flow around a specific task the user aims to complete, you could streamline the flows and cut down on unnecessary steps. For example, if Flow 2's main objective is to set up an account, the step to "view company policy" might not be necessary and could be removed to simplify the process.
ACCOUNT SET UP:
ORDERING A BOX:
WHAT USERS WANT
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Convenient Healthy Eating
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​Enjoy the convenience of having meals delivered based on travel itineraries.
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Customized Dietary Options
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Time and Travel Flexibility
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Security and Trust
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Access nutritional information and cooking guides
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Membership Perks
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Social and Community Engagement
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Efficient Account Management
WHAT THE COMPANY WANTS
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Attract a larger audience of travelers
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Collaborate with local vendors and businesses to offer exclusive meal options or promotions.
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Establish a strong brand presence & brand loyalty in the travel and healthy eating niche.
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Operational Efficiency
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Eco-friendly packaging and sustainable sourcing practices to align with environmental consciousness
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​Explore opportunities for international expansion into key travel destinations.
Key Partners
Investors
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Healthy Food Suppliers/Farmers
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Travel & Hospitality Services
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Health and Wellness Experts
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Logistics and Delivery Services
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Travel Bloggers and Influencers
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Customers
Frequent Travelers
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Health-Conscious Individuals
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Individuals with Dietary Restrictions
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Families on Vacation
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Fitness Enthusiasts
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Revenue
Meal Sales
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Subscription Plans
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Delivery Fees
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Partnerships and Sponsorships
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Merchandise Sales
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User-Friendly Interface
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Secure Payment Options
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In-App Customer Support
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Partnerships and Collaborations
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Health and Wellness Tips
FUNCTIONS​
FEATURES
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Pre-Packaged Meal Delivery
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Customizable Meal Plans
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Flexible Delivery and Pick-Up Services
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Detailed Nutritional Information
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User Profile Management
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Subscription Services
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Meal Ratings and Reviews
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Personalized Meal Recommendations
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Itinerary Integration
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Enhanced Search and Filtering
BRAND PROMISE
Healthy eats, anytime, anywhere.
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An app designed for health-conscious travelers to maintain a nutritious diet effortlessly while on the move.
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Nourish Your Journey
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Healthy and balanced diet on the go
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Customizable meal boxes to suit dietary preferences and restrictions
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Flexibility and convenience tailored to dynamic travel plans
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Empowerment to explore without compromising on nutrition